01 / 16 · Product Growth StrategyIllustrative Strategy
EOR: From Global Employment Service to AI-Native Global Employment Platform
Grow revenue while making global employment faster, simpler, safer and structurally more efficient to operate.
- InsightGrowth and cost-to-serve are usually managed by different leaders.
- Strategic choiceOne strategy that compounds both.
- Product investmentProduct, AI and platform bets that shorten time-to-value and remove manual touches.
- Business outcomeRevenue growth with operating leverage.
EOR growth flywheel
- 1Customer & market insight
- 2Product differentiation
- 3Faster customer value
- 4Adoption & expansion
- 5AI + automation
- 6Lower cost to serve
- 7Margin expansion
- 8Reinvest in growth
North Star outcome
Growth
Acquire and expand customers
North Star outcome
Customer
Reduce friction and time-to-value
North Star outcome
Platform
Increase reuse, integrations and distribution
North Star outcome
Economics
Improve cost-to-serve and gross margin
EOR product strategy must optimize growth and operating leverage simultaneously.
Presenter Notes
- Key message
- EOR product strategy must optimize growth and operating leverage simultaneously.
- What to say
- In a scaled EOR business, every new worker adds revenue and operational load. The job of product is to make the second grow slower than the first, while making customers faster to value. That is the flywheel.
- Question this answers
- "How would you frame the next stage of growth for a scaled EOR business?"
- Transition
- A flywheel is only as good as where we point it, so I start with the market, not the roadmap.